services tier 1: single consultations

for young design studios with big ideas and limited budgets: low cost guerrilla marketing strategies

a single intensive three-hour brainstorm session, one-on-one with susan

held by telephone one hour at a time, with a day or two in between. teaches you how to get in front of your target audiences, using a guerrilla marketing approach. at the conclusion of the session, you have a detailed, pro-active marketing plan for you and your staff to carry out.

intended for professionals in any design discipline. participants in these meetings have included: designers of home and commercial furnishings, jewelry, clothing, fashion accessories, graphics, interiors, packaging and consumer products as well as architects, publishers, retailers, sculptors, painters, decorative photographers and stylists.

SEE HOW TO PUT OUR THREE-HOUR CONSULTATION
INTO ACTION. SIDNEY THE GORILLA DEMONSTRATES
THE BASICS IN THIS ANIMATED VIDEO.

topics are client-specific but may include:

  • defining the unique features and meaning of your brand
  • defining your target audiences
  • determining the communication paths by which your audiences learn about you
  • email campaigns and how to compile contact lists
  • what constitutes compelling sales and press materials
  • creating a publicity snowball: what makes a story, whom to call, how to pitch, what to send and when to follow up
  • how to get a speaking engagement
  • social media strategy
  • trade show prep and followup
  • how to host and promote a successful event
  • how to create your own professional organization
  • strategic networking and partnering
  • skillful party schmoozing
  • how to promote yourself 24/7

after the consultation, we are available to help you with the specifics of your program by the hour, including:

  • answering questions
  • crafting compelling brand messages
  • writing or editing content of email campaigns
  • writing or editing your bio
  • writing or editing press releases
  • drafting pitch letters
  • assisting with applications for awards programs
  • providing press lists
  • critiquing your promotional materials
  • connecting you with graphic artists, website designers, stylists, photographers and printers
  • coaching you on press followup

SUSAN HARKAVY • GUERRILLA MARKETING FOR DESIGNERS
MAKE.RAVES@SUSANHARKAVY.COM • 941 552 2925