susan harkavy grew up in a paul rudolph house, which shaped her view of design and subliminally determined her career path. she focused on the machine age in her art history studies at yale, interned at the guggenheim museum, and went on to manage the press office of the museum of arts and design. in the early ’90s, she directed inhouse publicity for dakota jackson before founding her own firm in 1994.
since then, she has helped thrust into the limelight such talents as blu dot, christine van der hurd, ted boerner, annieglass, klein reid and teroforma. she thrills at taking young start-ups to household-name status.
a frequent teacher and speaker on guerrilla marketing, she also publishes the lighthearted “since you asked” newsletter.