NEWSLETTER

GUERRILLA DISPATCHES NEWSLETTER
"Take-action" guerrilla marketing tips for designers

Complimentary subscriptions

Arriving in your (snail) mailbox once or twice a year. A lighthearted, five-minute read, full of low-cost, pro-active guerrilla strategies. Features our cheeky gorilla mascot, an unorthodox muse for imaginative, bigger-picture thinking about your marketing.

Each issue covers a specific theme of interest to small design businesses. Back issues are available (merely ask).

• Fall, 2002: Introduction to guerrilla marketing
• Spring, 2003: How to take advantage of publicity opportunities at trade shows, fairs and markets
• Fall, 2003: How to make strategic connections when you travel
• Fall, 2004: How to motivate your reps, retailers and dealers to sell more
• Spring, 2005: How to increase your trade show ROI (return on investment)
• Winter, 2006-07: Are your press materials getting your message across?
• Fall, 2007: Party schmoozing tips from the pros
• (2008, 2009: publishing hiatus)
• Summer 2010: Press followup: don't drop that lead!

Here's an excerpt from the "Party Schmoozing" edition:

• An almost surefire trick for sparking a conversation is to wear or carry something intriguing.
  Designers notice great design, and a unique item, whether jewelry, bag, glasses, umbrella, briefcase, scarf, pen or hat, will often attract admiration or queries. Our favorite, an LED the size of a freckle on a nearly invisible necklace cord (we glow in the dark!) has people asking us how we are plugged in. Even if the venue or theme are casual, adding that extra sass to your wardrobe simultaneously makes a statement and gets you conversing.

To request a free subscription or back issue, email us with your name, design specialty, and snail mail address.